Whats In It for You

Whether you currently have an advertising agency relationship or you handle marketing in-house, here are a few reasons why it makes sense for us to meet and discuss how I can add expertise that enhances your growth:

A Second Opinion

Over many years in business I have created and reviewed thousands of marketing plans and strategies. I have seen them put into action and measured the results. There are basic marketing concepts that deliver as strongly today as they ever have and new ideas that take past strategies to a new level. A third party evaluation of where you've been, what you are doing and where you plan to go makes sense.

New Ideas

Sometimes we can all get so busy with day-to-day duties that it is hard to step away and think about the business, the industry and the future with clear vision and a willingness to explore new ideas. I can bring that vision to the equation and have done so for many companies. New sales strategies, new product ideas, new distribution channels and new profit centers - all with an eye toward growth of the bottom line, not just the top line. The world is changing quickly, consumers of products and services don't act like they once did. I can help you understand those changes and act on them.

Beyond Marketing

Because I have owned and run multiple businesses since the early 1970's, and just as importantly because I carefully observed how my hundreds of clients ran their businesses, I am a great sounding board. I know the solitude of wrestling with difficult business decisions without the benefit of peers to discuss solutions with. As a confidential source of ideas with a great capacity for listening carefully, I can help you resolve business issues quickly and with the benefit of knowing how many others in the same position dealt with a similar issue.

One Clear promise

I will offer valuable counsel on many business issues, I will help you spend your marketing budget more strategically and efficiently and I will deliver better results for the dollar spent than you currently achieve.